報(bào)名 | 2026北大光華-凱洛格國(guó)際EMBA全球公開(kāi)課@香港

北大光華-凱洛格國(guó)際EMBA項(xiàng)目公開(kāi)課@香港

2026年4月10日，星期五，14:30-17:00

隨著全國(guó)兩會(huì)落下帷幕，中國(guó)經(jīng)濟(jì)進(jìn)入“十五五”規(guī)劃的開(kāi)局階段。過(guò)去一年的增長(zhǎng)目標(biāo)順利實(shí)現(xiàn)，但消費(fèi)與投資動(dòng)力不足、物價(jià)持續(xù)下行、房地產(chǎn)市場(chǎng)調(diào)整等結(jié)構(gòu)性問(wèn)題仍在考驗(yàn)經(jīng)濟(jì)韌性。在這一關(guān)鍵節(jié)點(diǎn)，如何理解中國(guó)短期經(jīng)濟(jì)波動(dòng)背后的政策邏輯與長(zhǎng)期結(jié)構(gòu)，成為企業(yè)與市場(chǎng)共同關(guān)注的問(wèn)題。

4月10日，北大光華-凱洛格國(guó)際EMBA項(xiàng)目將在香港舉辦全英文公開(kāi)課，邀請(qǐng)北京大學(xué)經(jīng)濟(jì)政策研究所副所長(zhǎng)、北京大學(xué)光華管理學(xué)院應(yīng)用經(jīng)濟(jì)學(xué)系顏色教授帶來(lái)主題為 “

短期中國(guó)經(jīng)濟(jì)和政策的長(zhǎng)期邏輯” 的課程分享。本次課程將從更深層的歷史、社會(huì)與制度結(jié)構(gòu)出發(fā)，解析中國(guó)經(jīng)濟(jì)運(yùn)行中的關(guān)鍵矛盾，并重點(diǎn)探討在“十五五”開(kāi)局之年，中國(guó)為應(yīng)對(duì)結(jié)構(gòu)性挑戰(zhàn)可能推出的政策方向與治理思路，從更長(zhǎng)期的視角理解中國(guó)經(jīng)濟(jì)的發(fā)展路徑及其對(duì)全球格局的影響。

屆時(shí)，光華管理學(xué)院副院長(zhǎng)、市場(chǎng)營(yíng)銷(xiāo)學(xué)系沈俏蔚教授也將在現(xiàn)場(chǎng)介紹項(xiàng)目概況、課程設(shè)置、報(bào)考條件等權(quán)威資訊。

活動(dòng)設(shè)有互動(dòng)答疑環(huán)節(jié)，誠(chéng)邀各位參加！

Guanghua-Kellogg EMBASample Class & Info Session@Hong KongApril 10, 2026,Friday, 14:30-17:00

As China enters the opening stage of its 15th Five-Year Plan following the conclusion of the annual “Two Sessions,” the economy stands at a critical juncture. While last year’s growth targets were successfully achieved, structural challenges remain, including insufficient momentum in consumption and investment, continued downward pressure on prices, and adjustments in the real estate market. At this pivotal moment,understanding the policy logic behind China’s short-term economic fluctuations and its longer-term structural dynamicshas become a key concern for businesses and market participants alike.

On April 10, the Guanghua–Kellogg EMBA Program will host an English-language Sample Class in Hong Kong. Professor Se YAN, Deputy Director of the Institute for Economic Policy Research at Peking University and Professor in the Department of Applied Economics at Guanghua School of Management, will deliver a lecture titled “Long-term Perspectives of the Short-term Chinese Economy and Policies.”

During the event,Professor Qiaowei SHEN, Associate Dean of Guanghua School of Management and Professor of Marketing, will introduce the Guanghua–Kellogg International EMBA Program, including its curriculum, admissions requirements, and key features.

An interactive Q&A session will also be included. We warmly invite you to join us.

English Version

活動(dòng)詳情Event Details

活動(dòng)時(shí)間 Date & Time:

2026年4月10日 14:30-17:00

April 10, 2026, 14:30-17:00 (GMT+8)

活動(dòng)地點(diǎn) Location:

香港中環(huán)華懋中心二期

Two Chinachem Central, Hong Kong

活動(dòng)語(yǔ)言 Language:

英語(yǔ) English

立即報(bào)名Registration

掃描上圖二維碼或點(diǎn)擊文末“閱讀原文”報(bào)名。席位有限，報(bào)名成功以收到短信/郵件通知為準(zhǔn)。

Scan the QR code or click "Read more" to sign up. Due to the limited number of seats, successful registration is subject to confirmation by email/SMS.

主講教授Speakers

顏 色

YAN Se

北京大學(xué)光華管理學(xué)院應(yīng)用經(jīng)濟(jì)學(xué)系副教授

Associate Professor of Applied Economics

Guanghua School of Management

Peking University

顏色于2008年在加利福尼亞大學(xué)洛杉磯分校(UCLA)獲得經(jīng)濟(jì)學(xué)博士學(xué)位，曾擔(dān)任方正證券首席經(jīng)濟(jì)學(xué)家，以及渣打銀行（中國(guó)）有限公司資深經(jīng)濟(jì)學(xué)家和宏觀研究負(fù)責(zé)人。他在過(guò)去七年期間成功將學(xué)術(shù)研究與現(xiàn)實(shí)政策分析結(jié)合起來(lái)，為政府部門(mén)提供了大量經(jīng)濟(jì)政策咨詢與分析服務(wù)。曾主持和參與多項(xiàng)國(guó)家部委的研究課題，獲得表彰。研究方向是宏觀經(jīng)濟(jì)學(xué)、中國(guó)經(jīng)濟(jì)和經(jīng)濟(jì)歷史，在上述研究方向發(fā)表了多篇學(xué)術(shù)論文。

Prof. YAN holds a Ph.D. in Economics from UCLA. He previously served as the Chief Economist of Founder Securities and as the Senior China Economist and Executive Director in charge of macro research at Standard Chartered Bank (China) Limited. Over the past seven years, he has successfully integrated academic research with practical policy analysis, providing numerous economic policy consulting and analysis services to government departments. He has led and participated in multiple research projects for national ministries and commissions, receiving awards and recognition for his contributions. His research focuses on macroeconomics, the Chinese economy, and economic history. He has published numerous academic papers in these fields.

沈俏蔚

SHEN Qiaowei

北京大學(xué)光華管理學(xué)院副院長(zhǎng)、市場(chǎng)營(yíng)銷(xiāo)學(xué)教授

Associate Dean and Professor of Marketing

Guanghua School of Management

Peking University

沈俏蔚，北京大學(xué)光華管理學(xué)院市場(chǎng)營(yíng)銷(xiāo)系教授，光華管理學(xué)院本科研究生項(xiàng)目主任，博士生導(dǎo)師，教育部“長(zhǎng)江學(xué)者”特聘教授。她于2008年獲得美國(guó)加州大學(xué)伯克利分校（UC Berkeley) 市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè)博士學(xué)位，此前獲得北京大學(xué)經(jīng)濟(jì)學(xué)學(xué)士、碩士學(xué)位。2008年至2015年任教于美國(guó)賓夕法尼亞大學(xué)沃頓商學(xué)院，2015年秋至今任教于北京大學(xué)光華管理學(xué)院。研究領(lǐng)域包括企業(yè)與消費(fèi)者決策的量化模型，社交與新媒體以及營(yíng)銷(xiāo)策略等。

Qiaowei SHEN is Associate Dean and Professor of Marketing at Guanghua School of Management, Peking University. Prior to joining Peking University, she was a faculty at the Wharton School, University of Pennsylvania. Professor Shen received her Ph.D. in marketing from UC Berkeley and her M.A. and B.A. in Economics from Peking University. Her research interests include empirical modelling of firm and consumer decision making, social interactions and new media, and competitive marketing strategy.

關(guān)于北大光華-凱洛格國(guó)際EMBA項(xiàng)目

北大光華-凱洛格國(guó)際EMBA是中國(guó)大陸地區(qū)首個(gè)中美合作高端聯(lián)合EMBA學(xué)位項(xiàng)目，同時(shí)匯聚兩所名校的一流師資力量，構(gòu)建嚴(yán)謹(jǐn)前沿的課程體系，將西方先進(jìn)的管理理念與中國(guó)政治經(jīng)濟(jì)特點(diǎn)完美融合，旨在培養(yǎng)“通中國(guó)，濟(jì)天下”的全方位高端管理人才，推動(dòng)企業(yè)在中國(guó)與國(guó)際市場(chǎng)上取得成功發(fā)展。

我們期待

? 希望從全球化視角認(rèn)知當(dāng)今世界變化，幫助企業(yè)實(shí)現(xiàn)轉(zhuǎn)型升級(jí)的企業(yè)家

? 從事國(guó)際化業(yè)務(wù)，計(jì)劃開(kāi)拓全球海外市場(chǎng)的企業(yè)高級(jí)管理人員

? 立足中國(guó)市場(chǎng)，期待以國(guó)際視野提升競(jìng)爭(zhēng)力的跨國(guó)企業(yè)領(lǐng)導(dǎo)者或?qū)I(yè)人士

全球招生進(jìn)行中，歡迎加入！

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gkemba@gsm.pku.edu.cn

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