世界非遺國際傳播大使劉爽女士2026馬年新春賀詞

值此2026丙午馬年新春佳節來臨之際，我謹以世界非遺國際傳播大使、全球非遺行業年度杰出人物、全球華人春晚2025華人楷模·女性杰出人物、北京非遺傳承文化傳播工作委員會主席的身份，向全球華人、國際友人以及海內外非遺從業者、愛好者，致以最誠摯的新春祝福。我以馬年“奔騰奮進、通達致遠”的吉祥寓意為紐帶，傳遞中華非遺的文化溫度，倡導世界文明互鑒，共祝全球多元文化繁榮共生。

我始終認為，馬不僅是中華民族傳統文化中自強不息精神的象征，更代表著非遺傳承事業蹄疾步穩、薪火相傳的堅定步伐。回望2025年，在社會各界的鼎力支持下，我帶領北京非遺傳承文化傳播工作委員會，深耕非遺國際傳播與本土傳承兩大核心領域。從北京副中心春節聯歡晚會特邀嘉賓，到全球華人春晚的文化高光時刻；從外交場合的非遺跨文化對話，到國際青年傳承營的落地實踐；從非遺技藝的活態傳承，到行業標準的規范化推動，每一份成果都凝聚著傳承人的堅守、國際友人的熱愛，以及全社會對中華優秀傳統文化走向世界的殷切期盼與全力支持。

作為全球非遺領域的踐行者與女性楷模，我堅信，2026年是非遺融入時代、聯通世界的關鍵之年。我將繼續肩負使命，依托自身平臺與職責，攜手國內外文化機構、政府部門、行業伙伴與青年力量，深挖非遺的當代價值與世界意義，創新傳播方式與實踐路徑，推動非遺技藝與國際時尚、現代生活深度融合，讓更多中華非遺瑰寶成為跨越語言、連接心靈的文化紐帶，在全球舞臺上書寫文明交流互鑒的嶄新篇章。

最后，我衷心祝愿：丙午馬年，策馬揚鞭啟新程。愿中華非遺之花在世界各個角落絢爛綻放，愿四海賓朋在文明交融中共享美好與安寧。祝全球華人新春快樂、龍馬精神、馬到成功、闔家安康！祝世界和平美好，萬事順遂如意！

2026 Year of the Horse New Year Message from Ms. Liu Shuang

As the 2026 Year of the Horse (Bingwu) Spring Festival draws near, on behalf of my capacities as World Intangible Cultural Heritage (ICH) International Communication Ambassador, Annual Outstanding Figure of the Global ICH Industry, 2025 Model Chinese · Outstanding Woman Awardee at the Global Chinese Spring Festival Gala, and Chairperson of Beijing Intangible Cultural Heritage Inheritance and Communication Working Committee, I would like to extend my sincere New Year greetings to global Chinese compatriots, international friends, and ICH practitioners and enthusiasts around the world. Centered on the auspicious spirit of the Horse — forging ahead with momentum and striving for excellence — I convey the warmth of Chinese intangible cultural heritage, advocate mutual learning among civilizations, and wish for the prosperity and coexistence of diverse cultures across the globe.

In my view, the horse is not only a symbol of self-improvement in traditional Chinese culture, but also a metaphor for the steady advancement and sustainable inheritance of intangible cultural heritage. Looking back on 2025, with the support of friends from all walks of life, I led the Beijing Intangible Cultural Heritage Inheritance and Communication Working Committee to focus on two core missions: international communication and local inheritance of ICH. From the innovative ICH performances at the Beijing Municipal Administrative Center Spring Festival Gala to the cultural highlights at the Global Chinese Spring Festival Gala; from cross-cultural ICH dialogues in diplomatic occasions to the launch of international youth inheritance camps; from the living inheritance of ICH skills to the promotion of standardized industry norms, every achievement embodies the dedication of inheritors, the affection of international friends, and the strong support of society for bringing Chinese excellent traditional culture to the world.

As a practitioner in the global ICH sector and a role model for women, I firmly believe that 2026 is a pivotal year for ICH to integrate into the modern era and connect with the world. I will continue to undertake my mission, leverage my platforms and responsibilities, and work hand in hand with domestic and foreign cultural institutions, government departments, industrial partners and young talents. We will further explore the contemporary and global value of ICH, innovate communication methods and practical paths, and promote the in-depth integration of ICH skills with international fashion and modern life. I am committed to making more treasures of Chinese ICH a cultural bond that transcends languages and connects hearts, writing a new chapter of cultural exchanges and mutual learning on the world stage.

Finally, I sincerely wish that in the 2026 Year of the Horse, we will embrace a new journey with courage and confidence. May the flowers of Chinese ICH bloom brilliantly in every corner of the world, and may friends from all over the world share beauty and harmony through cultural integration. Wishing all global Chinese a happy Chinese New Year, full of vigor, success in all endeavors, and a healthy and happy family! May the world enjoy peace, prosperity and all the best!